SHAMELESS is literally the brightest pink you will ever find. If you wear this color, you know damn well you rock it. THIS SIMPLE FORMULA HAS PROVEN TO BE THE BEST BY PROFESSIONALS. 🤓 APPLIES TO LIPS EASILY AND DRYS QUICKLY LEAVING A BEAUTIFUL FLAWLESS MATTE FINISH. MAXIMUM LIQUID ENDURANCE AND QUALITY PERSEVERANCE. 👄 LACONIC 💄 This collection is concise and simple. All of the products were carefully handpicked and developed by professionals. Intuitively blending the perfect balance between color, style, quality and price - the products found in this collection live up to our standard yet are affordable, appealing to every Lolita. 💋 KISS PROOF / WATER RESISTANT 💦 🌍 PARABEN & GLUTEN FREE 🚫 🐰 CRUELTY FREE 🐹 None of our products are tested on animals or have ingredients that are harvested in cruel environments. We love all living things. Prepared, packaged and shipped from New York City! 🗽 SOME NOTES: * Having trouble taking it off? Try using any oil such as olive oil or a lip scrub. * For optimal durability, do not mix with other products. For best looks, use a lip pencil. * Recently confirmed: our ingredients are sources / harvested from humane sources. We are switching our formula completely to be vegan but this one is completely safe. We just want a better beeswax alternative. * Each tube color varies, it will not be 1000% accurate every single time nor will the photos look the same for everyone. So just remember that if you buy one and when you try it on. * We swatched each color seen on the images of each product listing respectively. It may vary, mostly depending on your complexion. We added a solid image of the exact color. Not vegan. Not allergen free. May Contain (+/-) Titanium Dioxide, Phenoxyethanol, Iron Oxides or D&C CA Lakes (Light).